Samsung Shifts Focus Back to Mid-Range Phones to Compete Against Xiaomi, Huawei in India
There is no doubtfulness that Samsung has lost its one time-mighty share of the midrange smartphone segment with the arrival of Chinese brands such as a Xiaomi and Award, which offering impressive hardware at attractive price points and undercut Samsung's offerings. In a bid to regain the lost marketplace, Samsung is making a desperate change in its smartphone strategy past bringing new features to mid-range devices before they get in on flagship smartphones.
In an exclusive interview with CNBC, Samsung's mobile principal DJ Koh said that the visitor will now debut new features on mid-range devices to attract millennial buyers who are subsequently value-for-money devices.
Among a slowdown in global smartphone sales, Asian markets such as India proceed to grow overall due to a huge demand for value smartphones which offering better specs at lower prices. Koh added that Samsung is going to venture into that very particular segment despite tough contest and could release competing smartphones with innovative features more than than once a year.
"In the past, I brought the new technology and differentiation to the flagship model and so moved to the mid-end. But I accept changed my strategy from this yr to bring technology and differentiation points starting from the mid-terminate", Koh was quoted as saying past CNBC. The shift in marketing strategy will first be implemented for Samsung'south Galaxy A series of smartphones.
Koh revealed that rather than introducing new cutting-border features on the Galaxy S and Notation line-upward of flagships, they will beginning go far on lower-priced smartphones, and ane such mid-range device will arrive later this year.
"So we are very much focusing on millennials who cannot afford the flagship. But how tin can I deliver meaningful innovation to our millennials? That'southward the reason I'm trying to differentiate the mid-section," Koh added. In club to brand the transition, Koh has already fabricated the necessary changes in the company's production planning strategy besides as the mobile research and evolution organization earlier this year.
Source: https://beebom.com/midrange-smartphones-flagships-samsung/
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